by Kevin
When I first entered college, I was shocked to hear stories from my classmates about the resources they had at their private schools.
Compared to the modest public schools I attended from K-12, the disparity was stark: extensive individualized college advising vs. FastWeb searches and two counselors for 2200 students; team buses and the latest basketball shoes vs. jerseys inherited from the women’s team; corporate internships and language immersion programs in Costa Rica vs. my summer job at Target.

Two weeks before graduating in the spring of 2007, while sitting in church, a thought struck me which I’ve been thinking about ever since: why aren’t successful graduates from under-served schools asked to help the next generation of students at their schools? I thought alumni could make a big difference: as mentors, as champions of current students, as gatekeepers of invaluable social networks.
That summer, I teamed up with a few friends and put together a series of “College 101” presentations to students and families in my hometown. The program was a success (see
this article, but ignore our silly name). That fall, I left to study social capital and community life at Cambridge University.
While in graduate school at Cambridge, my mom passed away after a battle with breast cancer. After taking a leave of absence and finally finishing my masters degree, I returned to my hometown to fix-up my abandoned childhood home. My unlikely homecoming and loss afforded me the opportunity to reflect deeply on what mattered to me in life.
A few months into the house work, I started
BetterGrads, an education nonprofit that connects high school students in the East Bay to alumni mentors through 1-to-1 online college mentoring and in-person presentations.
Since mid-2009, our core team of volunteer staff has worked with over 2000 students, published 240 articles on our
College 101 blog, and given away thousands of dollars in college scholarships through
local partnerships.
And yet, although we continue to have a surplus of students, alumni, and schools interested in the program, we cannot meet the demand. Like many education nonprofits, we rely on a modified “case manager” approach to program management and development. And so the schools wait for us, as an outside organization, to cultivate and utilize their own alumni base.
After completing the work on my home, I left for one year on a Rotary scholarship to serve as an
Ambassador of Goodwill in Oaxaca, Mexico. Before I left for Mexico, I decided I would return to the Bay Area afterward to create an easy, scalable, sustainable way for anyone to support students at schools in need. And so unleash the social capital potential of communities, and end the wait for and reliance on outsiders.
I moved to San Francisco in August, pitched my idea for
Alumn.us at a startup competition in October, won the competition with a great team, and have been bootstrapping full-time ever since.
With an incredible team, a working product, our first business sponsors and channel partners, and paid pilots at local schools with many more on our waiting list, we’re excited to take the
next step very soon.